SEO Advertising & Web Professionals - Elite Web Professionals
Search engine optimization company Elite Web Professionals offers the web design, SEO, and SEM you need to get customers from online.
Additional Pages
Website: http://www.advertisingbusiness.org
Date Submitted: 5-Jun-2010
Latest News 
- Why is my website not ranking? 4 Common Indexing Issues Websites Face
Why is My Website Not Ranking On Search Engines? Small business owners all over the country understand the importance of ranking on the first page of major search engines like Google, Yahoo, and Bing. Some have had their websites for years, but remain virtually invisible with exception to searches related to their business name or domain name. In this article we will uncover 4 common indexing issues that websites face that make it impossible to rank well on search engines. Frames - Frames are web pages that show multiple pages at the same time on a browser. To know whether your website is in frames or not take a look at these factors. Usually the home page sets the "frame set" for the layout of the web page including the header, menu, content, and footer. Within the frame is the main content of each page. When and page is clicked the URL remains the same regardless of what page is clicked. For example, www.example.com has five pages. These pages include: Home Services Prices Testimonials Contact In this example, regardless of what page of this site that you click on the URL remains to be www.example.com. The biggest problem with frames is that search engines have a problem determining where a page ends and the other begins. If the home page is indexed the search engine finds it difficult to determine home much content is from the home page. Sometimes internal page are indexed with no menu systems, footers, and etc. There are ways to work around this, but for the most part, frames are difficult to rank on search engines. Flash - Flash files have been a problem for search engines to read through for years. Recent technology has made it easier to decipher words within flash content. Google has announced that they are now able to read through some flash elements. However, that is not to say that a flash website will perform just as well as a text based website. For the best results using flash, limit your flash to your header or menu. Pictures & Video - A small business website is not a website without pictures or videos, however many people are surprised when I tell them that search engines can't see their pictures or their videos. Some websites consists of a few pictures, a few words and a video. The problem is that unless you specifically let search engines know what the picture is, or explain what this video is about you leave the search engines in the dark. In turn, your website is not included in search results. Remember to include "Alt text" for every image on your website describing the image. For video, video services like YouTube, and Vimeo will allow you to upload your videos with a description of what the video is about. Duplicate Content - Many websites have the same Title, Meta Description, and Keywords for every page of their website. Every page of your website should have a unique Title, Description, and Keywords that describes the content of that page. Many times, correcting this one factor alone will greatly improve your results on search engines. Thanks for taking the time to read my article.Elite Web Professionals offers SEO Advertising to help you rank on major search engines for keywords related to your business. We specialize in website design, pay per click advertising, and search engine optimization to help you use the entire page of search results to generate leads to your business. Visit our blog for other SEO tips. - Franchise Advertising - How to Use Website Design to Attract The Right Buyer to Buy Franchise
How to Use Website Design to Attract The Right Buyer fo Buy Franchise Whether a new franchise owner or a business owner for many years, a website can attract new customers to a business, as well as make a franchise very attractive to someone interested in buying a franchise. There are many reasons why franchise owners attract the right kind of buyers, in this article we are going to talk about how your website can help. Based off of your website design and internet advertising strategy you build a brand name for your franchise in your local market, establish a measureable platform to grow the company, and help determine the needs of your customer base in your area. Brand Name Establishing a brand name for your franchise in your local market is very important for a franchise. There are many people who may need your service, but may not know of your business. Effective local franchise advertising will put you in front of these buyers when they are ready to buy. Many times, for franchises in the service industry, users look on the internet to find a company to provide a service. Services like carpet cleaning; pressure washing, water damage, painting, home improvement, janitorial service, house cleaning, and roofing are searched quite a bit on major search engines. For example, if someone needed their carpet cleaned in Atlanta, GA it is very likely that they will search for carpet cleaning Atlanta. If Atlanta is your territory, then it would greatly benefit you to be visible for this search term on the search engine this particular user is using. Growth of Franchise Word of mouth, for most business owners, will always be the primary stipend for customers. However, word of mouth, in most cases, is also the most unpredictable. An effective website design powered by the right advertising strategy can help you to establish a measureable platform of which to use to grow the company. Determine the Needs in Your Local Area Would you like to know the number 1 product or service in your industry that your local market needs? Would you like to know how people search for that service? An effective website advertising strategy will give you feedback on what people are searching for, as well as, determine people’s immediate need. An effective website design will help you to clearly define and understand your market, your customers, and your customers' buying habits By using your website design to build a brand name in your local market, determine the needs in your local area, and grow your business you make your franchise very attractive for a person interested in buying a franchise. Whether you are considering selling your franchise right now, or thinking about doing so in the distant future making your business attractive for the right buyer starts with your website. Choosing the right internet advertising strategy will take time, and can be very challenging. Hopefully these tips will put you one step closer to the right internet advertising for your business. If you are interested a website design and internet advertising campaign for your business in Atlanta, call (404) 477-4819. For any questions or comment please contact us. - Pay Per Click Advertising - Never Pay Too Much For Sponsored Advertising Again
Pay Per Click Advertising - Never Pay Too Much For Sponsored Advertising Again Many business owners are paying too much for their pay per click advertising and do not know it. The number 1 way to know that you are probably paying too much for your pay per click advertising is if your site is not being optimized with your campaign. If your website has never changed since you started your pay per click, and you have not invested in any search engine optimization, chances are you are paying too much. We will uncover how to improve your website so that you may pay less and gain more from your internet advertising. Choose A Specific Advertising Area - A very common reason why many businesses pay too much for pay per click advertising is marketing outside of their service area. Make sure you choose the exact area that you would like to target, and create a campaign for those areas. Be sure that your website contains information about the areas that you are targeting. For example, if you are marketing to a city or state, include that city or state on the landing page of the ad. If you have a pay per click advertising company managing your campaign be sure to get exact information on your service are. There is no need to receive clicks from an area that you will not service. Make Ad Groups with Keywords That Are Related - Create ad groups with similar words. The more related your keywords are to each other, to the ad, and the content on the landing page the less you will pay per click to your website. For example, if you are creating a campaign for a store that sales apples oranges, and watermelon and you wanted to increase your apple sales. You would create an ad group for apples, create an ad with an apple discount, choose keywords specific to apples, and have the ad link to the apples page of your website. Add New Keywords and Remove Poor Performing Keywords Regularly - Monitor your website analytics to see which search queries resulted in a click to your website. If the clicks that you receive are from keywords that you believe will result in a potential customer, leave them there. If you notice a keyword that is not related to a service that you provide, is simply too broad, or consistently does not convert to a customer delete it. Do some additional keyword research, to find additional keyword opportunities. Pay per click advertising can be a great way to increase quality traffic to your website. However, if your campaign is not maintained properly it can become very costly. Use these tips to never pay too much for sponsored advertising again. Thanks for taking the time to read my article. Christopher Williams (404) 477-4819 Pay Per Click Advertising - Make a Website That Will Win - Website Design That Makes Dollars Only Makes Sense
Make a Website That Will Win - Website Design That Makes Dollars Only Makes Sense Whether you choose to compete or not, there are businesses that are trying to target your next potential customer. It is your responsibility to give yourself the highest chance of impacting their decision. To make a website that will win you need to use these website design tips that will help you to get a return on your website investment. Determine Your Market - If you are working with a limited budget, make a website specifically for an area or areas that you can dominate. For example if you live in a major city like Atlanta, be sure to market every page of your website to Atlanta, GA. However, if your business is located in several different cities in different states it is better for you to provides specific information about your offices in those cities. Important information like your phone number and address is very important so that new visitors to the site will recognize you as a local business to their area. In order to do this some web professionals make specific pages for each city, while others simply include phone numbers and addresses to each location on the contact page. Make It Easy For Your Customer To Contact Your - Some people prefer to call businesses, others would rather send an email and do everything online. Be sure to include your phone number, as well as, a conversion form on every page of your website. The most common mistake that people make when they make a website is to only include a conversion form on the contact page. It is your job to make it easy for the customer to contact you, not their job to learn how to use your website to give you their contact information. Update Your Website As Often As You Can - As your website starts to generate more phone calls you will start to recognize common questions that people have when they call for more information. Be sure to update your website with answers to these questions, as well as, come up with other creative ways of selling your product or service. Make a website that will win by marketing in specific areas, making it easy for your customer to contact you, and updating your website often. By using these tips, you give yourself the best chance of a website design that makes you money. Thank you for taking the time to read my article. Christopher Williams (404) 477-4819 Atlanta Web Design - 33 Reasons Why You Need A Website Right Now
33 Reasons Why You Need A Website Right Now People are more internet savvy than ever before. However, there are many businesses that feel that they are ok even though they do not have an online presence. There over 100 reasons why businesses need a website. In this article, we will only talk about the 33 reasons why you need a website right now. #33. Your Competitor Has A Website - Whether you choose to compete or not, there is someone trying to market to your customers. When price is not the issue, and 1 reference is not good enough to close the deal, your website can be used as a tool to gain new customers. If you do not do it, your competitor will. #32. Your Customers Are Looking For You - In a perfect world every customer that you ever service will keep your number on their refrigerator, or in their cell phone. When they need you they would simply go to the frig and give you a call. Unfortunately wives throw items away from the frig without asking and cell phones get lost or broken. When you customer needs your service again, it is likely that they will know your name and not your number. In many cases they will then look for your website. #31. Your Customers Need Your Help - A happy customer would love to help you gain new business, however if someone is asking about your work and your previous customer does not have you phone number off hand they may be forced to search for your business online. With no website, you give your competitor a perfect opportunity to impact your potential customer’s decision. #30. Many People Use Websites to Research Before They Buy - Many people love the fact that they can research a service anonymously before they make a decision. No pushy sales people, only information on a product or service. Position your website properly, and you can have the greatest impact on a their final decision. #29. Establishes Credibility - Years in business, Testimonials, Photos, and Pricing Information all help to establish credibility. Your website is a perfect tool to provide this information and much more for the customer that has never heard of your business. #28. Shows Quality of Work - You may be able to provide the best service or have the best product, but if no one sees your work, no one will buy from you. A professional website gives a potential customer a sense of your style, a chance to see your work, and a chance to determine if you can provide the best service. #27. Create a Fan - There are many potential customers that are not ready to buy from you right now. A website can be used as a tool to make them a fan so that you can communicate to them with your expertise until they are ready buy. #26. Before and After Effect - Show your potential customers that you understand their needs. Use your website to tell a story with before and after photos. The better you are at showing that you can solve a problem, the sooner you will earn a customer. #25. No One Knows The Business Better Than You - As a small business owner there is some-thing that brought you into the business. There is something that makes you unique. Maybe its your price, or quality of service. It could be your time of completion on your job. Use your website to show customers your expertise, and what makes you different from your competitors. #24. Many People Will Not Buy Unless You Have a Website - Where there is one person who does not mind doing business with you without a website, there may be one more that would like to see your website before they make a decision. The question you have to ask yourself is, which one of these customers is more likely to spend the most money? If your answer is the customer that is looking for a website, then you need to act quickly to reach those customers right away. #23. Your Domain Name May Be Purchased By Anyone - There are companies that buy domain names only to sell to the owner of a particular business. The more successful your business is, the more at risk you are of being a victim. #22. If you completed Your Website Today You Are 4 to 6 months away from seeing consistent traffic - A well optimized website in a competitive market like Atlanta will take about 4 to 6 months to achieve exceptional ranking. That means that if your site was complete today, you would not be able to see the true potential of your website for some time. #21. Your Competitors Need Your Help - You read this reason right. Your competitors may need your help. Every week I have customers that get calls from other businesses to provide a service that they do not offer. Take a roofer for example. If I only provide roof repairs and cleaning, and a potential customer needs a new roof. He is not likely going to train his technicians on how to install a new roof. He is more likely to give this to a company who can provide this service. Many companies get calls like this in their industry all the time. #20. Your Customers Do Not Know What You Do - Many times your greatest opportunity to grow your business is by up selling you current customer base. A website is a great tool to show your customers all of the services that you offer. I call it, making sure you get the low hanging fruit. #19. Your Name Does Not Say It All - In 21, we talked about a roofer who does not do new roofs. What if you are a car insurance company that offers health insurance as well? The key here is that your business name does not say it all. A website is your opportunity to show the customer all of the services that you offer. #18. Your Safety Net - Plan on advertising in the yellow pages, billboard, tv, radio, or even a magazine. You need a website right away. If someone sees your billboard, but could not write down your phone number on the road, they will probably look you up online when they are avail-able. If they hear your radio ad, or see your television commercial they may search on the internet for more information. Your website will help to protect your investment in other forms of advertising. #17. Your Dream Customer Is Looking Online - Do you know your perfect customer? If you do, make sure that you show them that you provide the service they are looking for, answer the questions they usually have, show some examples of completed projects, and give them the price they want. If you are successful at providing this information, you will attract the perfect customer every time. #16. Search Engines Need Your Help - The purpose of search engines is to provide people with information. By adding information about your product or service, you help provide the search engines with answers to the questions that users may have. Fortunately for you, sometimes this information will attract new customers. #15. It is 2010 #14. Why Not Have Two Businesses - When people come into your brick and mortar business they can take a look at the products and services you offer, get pricing information, and make a purchase. Many people will not leave the house until they have decided what they are going to buy. A website for many people is a second business, in that it reaches a group of people who would probably never come to your physical location. #13. Website Design Is More Affordable Than Ever - There are more internet advertising companies than ever before. This competitive market means you win. With some companies building websites for as low as $250, the question is is not how much anymore it is,what does this include?. While website design is important, be sure to add an effective internet advertising strategy as well to your program. #12. Time Is Running Out, But It Is Not To Late - With the rapid growth of the internet, many businesses are learning how important it is to advertise on the internet. The more websites that are built in a particular industry means the more competition. The search engines have factors that they use to help some websites perform better than others. One major factor is time. If you build a site today, and your competitor builds his in another year, you have the upper hand on keeping high visibility. #11. Instant Policy Information for Customers, Phone numbers, and Business hours - Have you ever needed to get a specific department of a company, but had to be transferred several times to get the person you needed to speak to? Are you making your customers do the same thing? Give your customers a point of reference to follow for your product or service online, as well as, people to contact for more information. #10. Reach Potential Customers 365 Days a Year, 24 Hours a day - Many people choose to research a product or service before they buy. Unfortunately, for many businesses they need to do their research after business hours when they get off work. Give these potential customers relevant information about your product or service, set their expectations on what they can expect if they were to hire you for the job, and you have a tool that will reach people 24/7, 365 days a year. #9. Collect Email Addresses of Potential Customers - This is my secret weapon of lead generation. You would be blown away by the amount of people who would prefer to leave their contact information such as email instead of phone number. What I would have you consider is, what person is so busy that they would rather communicate through email than pick up the phone and call? You guessed it! Someone who is very busy, or said differently someone who is very successful. Someone you would like to talk to. #8. Save Money - A website will save you money because it saves you time. It will save you time by, shortening your sales cycle. You can also use your site to narrow your market to a product or service that brings a higher return. Reduce calls for services you do not offer. Protect Your Brand Name. Last but not least, protect your investment in other forms of advertising. #7. Reach Local Market - If you can not be the King of Rome, be the King somewhere! Market your site locally, and dominate your local area to generate quality leads from people who are ready to buy right now. #6. Answer Common Questions - How long have you been in business? How much does your product or service cost? How long will your service take? When can you start? What do you need to do to get started? Where are you located? What is unique about your product or service? The questions you answer every time a new lead calls you. Save yourself time and speed up the sales cycle with simple answers to common questions. #5. Test New Products or Services - Is there something unique about your product or service that no other company has? Have you created something that will save people time, save them money, or perhaps even make them money? Reach people quickly and receive feedback from the people who need it most. If you have something worth sharing people will invest in you. #4. Speed Up The Sales Cycle - Provide a complete resource of information on your website that people can use to make a decision on your product or service online and you have shortened the sales cycle. Save people time, and they will give you money. #3. A Sales Tool Outside Of The Office - Provide sales tools for your account representatives to use in the field. Give them log in and password to access spreadsheets, pricing information, or power point presentations. Consider allowing them to process sales and payments online so they will not have to carry sensitive customer information like credit cards, or checks. In many cases, this will save your representatives time, leaving more time to do what you need them to do. Sale! #2. Protect Your Brand Name - Thousands of businesses can be tremendously impacted by the effects of 1 negative review. If a business has been around for more than 2 years, there is a very high chance that there is some information about them on the internet. Yellow page directories, search engine map listings, and BBB will often provide a platform for customers to give feedback on a business. Unfortunately, happy customers will not usually take the time to find these directories to write reviews. Without a website, you are at risk of 1 single negative review being seen by every potential customer that looks for your business online. Give your happy customers a platform to write positive reviews about your business and perhaps a person who was going to write a negative review will reconsider based off of the work you have done over the years. #1 Search Engines Want To Help You Grow Your Business - That is right Google, Yahoo, and Bing wants to make you money! Think about it. If you became wealthy off of online marketing with Google, who are you going to spend money on for advertising? Big businesses and large corporations have already figured out how to get customers from internet. The search engines biggest opportunity to grow their business is to help you grow yours. There are many reasons why you need a website. I hope this article helps to you know 33 reasons why you need a website right now! Thanks for taking the time to read my article Elite Web Professionals Atlanta Web Design (404) 477-4819